Campaign Brief

At the start of this unit, we were asked to begin to research various campaigns and comment on the message behind the campaign, the target audience, how they reach this audience, and the success of the campaign. After looking at other campaigns, we were asked to get in to small groups and create a hypothetical campaign to do with an existing campaign of our choice to help prepare and practise for the final campaign we would create. We were then asked to arrange a meeting with a local charity shop, in which we would discuss and gather information for our campaign.

The task we were given was to create a charity campaign to improve the quality of donations local charity shops recieve. We created posters to put around school, created a TIE performance and a workshop to perform at a local first school and wrote emails to be sent to staff.


Our final task was the performance/workshop at the local first school and to write about and reflect on the success of our campaign.