Evaluation of Campaign

Now that we have finished this unit of our creative and media course, I can reflect on how successful I feel I was. I believe that our campaign was unsucessful, with the reason being lack of preperation and time, I do believe this is partly down to the way it was first taught to us, as many of us felt it was not quite clear enough on what our aims were and what we were supposed to achieve. I don't believe it was a correct campaign to aim at teenagers because many of them are not interested in donating to charity, and although our campaign was also about changing this view, it's an aim a little out of our reach. I think that if we had aimed our campaign at perhaps, older citizens in the town, then we would of got a better response and gained more donations for our charity. If i did the same campaign again, I would aim it at a different audience, promote more, get more people involved and generally be better organised in distributing it. Although our campaign as a whole was unsuccessful, I think I have learnt and reflected from that, giving myself any recomendations for the future.

Campaign Brief

At the start of this unit, we were asked to begin to research various campaigns and comment on the message behind the campaign, the target audience, how they reach this audience, and the success of the campaign. After looking at other campaigns, we were asked to get in to small groups and create a hypothetical campaign to do with an existing campaign of our choice to help prepare and practise for the final campaign we would create. We were then asked to arrange a meeting with a local charity shop, in which we would discuss and gather information for our campaign.

The task we were given was to create a charity campaign to improve the quality of donations local charity shops recieve. We created posters to put around school, created a TIE performance and a workshop to perform at a local first school and wrote emails to be sent to staff.


Our final task was the performance/workshop at the local first school and to write about and reflect on the success of our campaign.

Browick Road Morning

As a group, we were all supposed to go to Browick Road on the morning of 30th November, to do a Theatre in Education performance and a workshop on sharing with the year 2's but although most people attended, I did not attend due to the bad weather (snow). This makes it hard to write about and reflect on, so instead I decided to interview a fellow student who did attend the workshop and let it help me reflect on the morning.

Did you feel the day was well organised and ran smoothly?

I thought that it ran fairly smoothly, with a few hiccups. For example, a few people were absent on the day, which kinda messed things up a little.

Do you feel the children behaved well, and if not, how did this effect your performance and workshop?

In my group, there were 4 young boys who i felt were very violent, and talked alot while we were talking, which made it hard to cooperate with the children to our full potential.

Do you feel that the children enjoyed and benefitted from the morning?

Yes, i do feel that they did, for example one child said 'I do lots of donating at home' making the other children think and reflect on their own donating.

Did you get many donations? If yes/no, why?

No, in this sense the campaign was unsuccessful, because the children failed to bring in any old toys for us to donate to the charities.

Do you feel there was anything else you could of done to improve the morning at all?

Yes, if we had been more prepared and had more time to talk to the children, we could get stronger messages across.

 

LO3: Letter to Staff

We wrote a letter to try and get staff involved in our campaign, following the rethink of our campaign and aiming it at different audience.

LO3: Plan for Performance

On this day, we will also be doing a performance in another small group, below is the basic plan for our performance, as alot of the script will be improvised.

LO2: Plan for Workshop

On 30th November, we planned to do a workshop at Browick Road, below is the plan for our group's workshop.

LO3: Letter to charity shop

Wymondham High School
Folly Road,

Wymondham,

Norfolk,

NR18 0QT

Dear Sir/Madam

                             

                              You may recall a couple of months ago, myself and several other year 10 students, visited your shop and proposed the idea that as part of our GCSES, we would be creating a campaign to help out your charity shop and increase the quality of donations charity shops in Wymondham receive as a whole.

I am writing this letter to you today, as I thought you may like to hear from us on how our campaign is going. Over the last few weeks, we have been putting up posters up around our school and sending emails to staff to raise awareness of our campaign, and have organized a drop off point for any donations students and staff feel will be helpful for our campaign and suitable for our charity shop.

Last week, we visited Browick Road First School, and did a performance for them, to make them aware of how much giving to charity can really help. We followed that with a workshop on sharing and donating to people less fortunate than us, how to donate, and what to give. They seemed really keen to donate their old toys and clothes to our local charity shops, especially to make room new presents at Christmas!

Currently, we have mainly been working on making people aware of charity shops and donating, and we are hoping that following this, people will start to bring donations to school, and aswell as all the new donations flooding through your doors, hopefully we will be able to bring you some too.

Yours faithfully,

Chloe Jackson

7^th December 2010

LO4: Donations




New Poster Design, aimed at teachers

 

Last Tuesday, we planned to have a donation stand at lunch in our school hall, but due to lack of time and preperation, we were unable to properly advertise it, and the only awareness we raised of it was putting up posters around the school. This was ovbiously not effective enough, and as a result of that we recieved no donations. We decided to widen our target audience, and are now creating posters, leaflets, letters and emails to send out to staff aswell as to send to forms to make students aware. We hope that this will encourage more donations, and as a result of that, create a more successful campaign.

Theatre in Education

On November the 30th, we will be doing a performance to a local first school, Browick Road. This is called Theatre in Education or 'TIE'. TIE is a different approach to learning where children can learn through theatre rather than by textbook and whiteboard. Our performance will be aimed at 6 and 7 year olds and will be an easy to understand performance about neglected toys being donated to charity. On September the 28th, we watched the 'Tiny Giant Theatre Company' perform a TIE play to teach us about seatbelt safety, in a way that was aimed at 13, 14, 15 year olds. It got it's message across well, although i felt it was slightly patronising.

LO1/2: Mary, Queen of Shops and Our Campaign

Our campaign is going to be helping charity shops gain better donations and featuring on the struggle they go through to gain sellable and half decent donations, whether it is clothes, shoes, jewellery, toys or general bric-a-brac.





We watched some video clips from the television show 'Mary, queen of shops' which has was broadcast on BBC2 last June. She went into a 'Save the Children' charity shop, in Orpington, London, after talking to the staff, she discovered that only a quarter of all donations they received were actually sellable on the shop floor. The shop was messy, unorganised and with no real order going on. She turned it round into a modern, approachable shop with better quality donations.

We will be basing our campaign on this television show, we will be working alongside a charity shop in the local town of Wymondham, and encourage people to donate more fashionable and better quality clothes. The 'vintage' fashion is very 'in' at the moment, and alongside with the ongoing recession, more and more young people are becoming interested in getting quality but cheap clothing.

For our campaign will we be creating a poster, leaflet, television advertisment and a radio advertisment to encourage young people aged between 13 and 20 to donate to charity and make it more appealing for our age group.