Our campaign is going to be helping charity shops gain better donations and featuring on the struggle they go through to gain sellable and half decent donations, whether it is clothes, shoes, jewellery, toys or general bric-a-brac.
We watched some video clips from the television show 'Mary, queen of shops' which has was broadcast on BBC2 last June. She went into a 'Save the Children' charity shop, in Orpington, London, after talking to the staff, she discovered that only a quarter of all donations they received were actually sellable on the shop floor. The shop was messy, unorganised and with no real order going on. She turned it round into a modern, approachable shop with better quality donations.We will be basing our campaign on this television show, we will be working alongside a charity shop in the local town of Wymondham, and encourage people to donate more fashionable and better quality clothes. The 'vintage' fashion is very 'in' at the moment, and alongside with the ongoing recession, more and more young people are becoming interested in getting quality but cheap clothing.
For our campaign will we be creating a poster, leaflet, television advertisment and a radio advertisment to encourage young people aged between 13 and 20 to donate to charity and make it more appealing for our age group.
Clear analysis of original stimulus material to get group thinking about charity shops and donating. There was some grim viewing and statistics but this is what makes this such an interesting campaign to pursue.
ReplyDelete